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movement direction, development and coaching

Animating space to elevate your stories

profile

With over a decade of successful modeling and acting in high-profile campaigns and a broad experience in contemporary dance and hip-hop styles, Shamiro became a standout on sets and in award-winning commercials and films.

With his infectious drive, creative talent, and unique interpersonal skills, movement direction is his perfect space at the intersection of acting, modeling, and movement.

With his sincere passion for individuals and the ability to make people feel seen, he can make talent feel safe and empowered when needed. Shamiro will coach, guide, train, and support talent to perform with the attitude, ease, and professionalism that is required to stand out in the brightest of lights.

Field of
experience

product and commercial advertisement


Focused on movement, interaction, product placing, and commercial aesthetic

Music videos


Focused on movement development, choreography, storytelling, and it’s characters

Fashion and sportstyle


Focused on brand identity, concept, talent, and style

product and commercial advertisment


In today's commercial advertising, I collaborate with a diverse range of talent, including models, dancers, influencers, actors, and distinctive personalities.

To craft the right narrative and story, I focus on brand identity, language, and concept. Developing mood boards and creative expressions in pre-production while exploring ways for talent to engage with the surroundings and the product.

By working closely with photo/videographers and clients, I maximize productivity, execute with a hands-on mentality, and keep movement directions aligned with the product, visual aesthetic, and story.

Congstar TV commercial
JUL 2023

client - Congstar

photographer - Frederieke Wetsel

NOV 2023 & SEPT 2024

Music videos

Focusing on choreography, storytelling, and screenplay, working on music videos gives a full experience of movement direction and development. Helping artists and talent bring their characters and stories to life means guidance from the normal into the abnormality of movement and performance.

client - VOITAX

artist - Monstera Black - Eat Your Soul

director - Kai Chase - Meares & Luc Maibaum

OCT 2023

client - vancedstudios

artist - Sero - 90s Angelina Jolie

director- Yeeiid

FEB 2024

client - vancedmedia

artist - Sero - Siehts du mich

director - Yeeiid

JUL 2024

Fashion and sport style

Matching brand identity and unique personality through movement requires levels of creativity and comprehension. Whether it is a tennis-core-themed shoot or a 70s sport-style commercial video featuring high-profile athletes and music artists, fitting within the concept of a story. Finding the right way to align talent's uniqueness by letting go and stepping into their space enables their comfort zone to be broadened while remaining authentic and tangible.

client - Highsnobiety & Lacoste
photographer - Charlie Gates
JUN 2024

client - Puma
photographer - Meklit Fekadu
JUL 2024

client - Puma
vidograpaher - Richmond wulff - phtographer - Lukas Mengler
JAN 2024

coaching

If movement direction is about anything, it is about trust and communication. Over the last years, I’ve noticed more needs within the fine lines of my work and how much coaching can help talent execute.

Dealing with feedback, criticism, nerves, and insecurities can erode much of the spirit of talent, leaving them feeling lost or overwhelmed on set.

As a movement director and coach, I’m often the first contact to talent on set, and it’s my job to make their day as successful and productive as possible. guiding and coaching them through scenes and shots.

From woring with known artists and athletes to introverts, influencers, poc, queers, and hyper-energetic individuals.
by supporting, challenging, and coaching one-on-one, or making everyone feel included and seen when working with larger groups.

The collective effort makes the difference between a good and an excellent end product.

Get familiar

Interested in my work style, process, possibilities, and rates?

Get in contact and get familiar.

based between Amsterdam and Berlin for meet-ups, and always ready to answer e-mails.